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Conflict free

In the truest sense

"Pure and beautiful diamonds" for you

Abolition of conflict diamonds

Conflict diamonds are terrorism and war

A diamond that is a source of funding.

Conflict diamond

Also known as blood diamond,

It is still a problem.


Eradication of infant labor

Some of the diamonds couldn't go to school

By children who are forced to work

Some have been mined in dangerous areas.

The diamond you got

Unrelated to these problems

Being "clean and beautiful things that are distributed correctly".

Belle Blanche in conflict

To eradicate the diamond trade

The target international system, Kimberley Process

We guarantee that the diamond is compliant.

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